Cohort: brand identity case study

Speckled cream ceramic Cohort cup with a latte, tilted, with the Cohort wordmark
Cohort wordmark in cream on cherry red, shown at five sizes
Cohort colour palette: Cherry, Cream, Crimson, Ember, Roast and Blossom, with HEX, RGB and CMYK values
Construction grid and clear space for the Cohort wordmark, on crimson
Back of a white T-shirt with the Cohort wordmark in red, in a coffee shop
Orange Cohort cup under an espresso machine group head, with coffee pouring in
Close-up of the custom Cohort letterforms with construction circles, on crimson
A hand holding a Cohort paper bag with a pastry and a cup with a red lid
Red A-frame sign reading Same again? on cream
Three red tote bags with the Cohort wordmark repeated down the front
Laptop covered in Cohort stickers: wordmark, Same again?, Filter people and Huila
Two coffee bags, Ethiopia and Colombia, with illustrated fruit labels on espresso brown
Cohort business cards and fruit-pattern cards on a wooden table
Menu card with Kenya Nyeri filter coffee, beside a red Cohort cover
Three printed Cohort menus on a tiled wall
Cohort loyalty cards: a 10th coffee on us stamp card and a red wordmark card
Social tiles: Open at 7, Roasted Tuesdays and Cold brew is back
Cohort Instagram profile on a phone, with Menu, Beans, Brew, Hours and Find us highlights