Coral Pay: brand identity case study

Coral Pay mark in lilac glass turning over iridescent waves
Coral Pay logo: the six-petal coral mark and the wordmark, on pale pink
Construction of the Coral Pay mark on an orange grid
Coral Pay palette: Orange, Lilac, Dark, Gold, Light, Sky and Peach, each with two tints
Paid before you blink. on a conference screen, with a payment received notification
Coral Pay app icon on an iPhone home screen
Coral Pay in the App Store: Send money anywhere, rated 4.9
Send money card with recent contacts, over iridescent waves
Currency symbols circling the Coral Pay mark
Balance dial turning through currencies, on gold
Browser bar with the Coral Pay app icon and the address coral.pay, on dark violet
Lit poster on a tiled wall: Pay and get paid, without the wait. above payments in several currencies
Currency converter: you send €120.00, they get ¥18,000
Coral Pay name badge for Maya Chen, Product Designer
Construction hoarding with EUR, USD, GBP and JPY symbols and coral.pay
Coral Pay business cards: the mark on iridescent waves, and Sofia Marques's card
Feature cards sliding past: Instant transfers, Payment links, Shared bills
Orange Coral Pay folder with the mark and name embossed on the cover
Coral Pay envelopes and a letter in iridescent waves
Three Coral Pay tote bags: a glass mark, orange petals, and amount stickers
Orange Coral Pay T-shirt folded in a box
Lit lobby wall with the Coral Pay mark over iridescent waves