Norton: brand identity case study

Norton mark in a mint and violet gradient, on black
The word Hola in dot-matrix type on black
Norton wordmark with the N mark, on off-white paper
Voice waveform made of iridescent dots on black
Construction grid for the Norton N mark
Norton colour swatches: Paper, Stone, Graphite, Black and the iridescent foil
Dot-matrix gradient texture in purple and gold
Headline Say less. Mean it. Say who you are. on black
Brand layouts with a grid and the line Heard, word for word.
Heard, word for word. in gradient dot-matrix type on black
Type specimens: Hola, Bonjour and Olá in dot-matrix and solid type
One voice, 32 languages. with Hola in gradient dots, and a language switch
Interface elements: a connecting-your-line indicator and the line Listens before it answers.
Poster set: Heard, word for word; Meet Juniper; One voice, 32 languages; Listens before it answers
App onboarding screen on a phone: Give your line a voice.
Live call screen on a phone showing a new order, in Spanish
Norton icon set in a grid
Dashboard components: navigation, buttons and a live call panel
Dashboard stat cards: 1,284 calls, 81%, 2:41, 16, 62% and 612
Dot-matrix gradient texture in blue and violet
Norton dashboard Today view with call totals and a latest calls list
Norton Calls dashboard with a table of recent calls
Norton Voices screen showing the voices Juniper, Ellis, Marlow and Sol
Juniper voice card with a dotted waveform
Norton website hero: Every call, heard word for word.
Website section: Five things, one screen.
Website pricing section: Priced by the minute, with questions people ask first
Social profile banner for Norton
Waveform in aurora blues and greens on black
Norton Instagram profile on a phone with Voices, Agents, Dubbing, Studio and Careers highlights
Two phones showing voice player screens: Every voice is licensed and Hear a sample voice
Social posts: Heard, word for word; 120 voices; Meet Juniper
Social posts: Heard, word for word; One voice, 32 languages; 0.4 seconds
Social posts: 81% of calls resolved without a person stepping in; Meet Juniper
Dark dot-matrix gradient texture
Invoice and an After-hours pilot document
Norton letterhead and envelope stationery
Business cards for Maya Lindqvist and Luis Ramos
Name cards and badges for Maya Lindqvist and Dana Whitcombe
Social tiles: Voice agents for business phone lines, 02 Phone agents, A caller should never have to say it twice, 81%
Email layouts: Meet Juniper, a new voice, and Handed over to a person
Word for Word, a podcast by Norton, cover on dark dot-matrix
The word Hola in faint dot-matrix type on black