Sauge: brand identity case study

Sauge wordmark in cream over a hand holding a dropper of serum, on dark brown
Sauge wordmark in black on a soft amber gradient wash
Close-up of the Sauge wordmark letterforms with vector anchor points, on espresso brown
Sauge colour palette: charcoal black, espresso brown, burnt terracotta, warm ivory, golden amber and muted sage
Sauge Instagram posts showing a glowing bottle, tube and dropper on ivory
Sauge Instagram stories on sage green with serum bottles, a tube and hands holding the products
A bottle, a dropper and a tube, each with a soft coloured glow, on ivory
Amber glass bottle, dropper bottle and cream tube with Sauge labels on warm ivory
Sauge social tiles on sage green: serum bottles, a tube and a dropper over serum swatches
Close view of the amber Sauge bottle with the Huile Apaisante label
Unfolded Sauge carton designs on espresso brown
Sauge tubes on terracotta panels: Crème Équilibrante, Crème Apaisante and Crème Nourrissante
Hands holding two Sauge amber bottles against ivory
Three Sauge amber dropper bottles at angles on ivory
Line drawings of the Sauge range: bottles, cartons and tubes
Sauge wordmark and (S) mark on crumpled terracotta paper